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Guys Get It, Says Lycored

Men are a good target for ingestible skin care.

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By: TOM BRANNA

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Men are an ideal market for ingestible skincare products, research by Lycored suggests. The global carotenoid experts surveyed 480 consumers in the UK and France, exploring their attitudes to skin care, health and appearance. One of the key findings was that men were significantly more open to the concept of ingestible skin care than women. Three quarters (74%) of the men surveyed said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women. One p...

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